When World of Good was founded Pryia Haji (CEO and co-founder) envisioned a hybrid approach: an openly funded nonprofit organization and a for-profit business, each operating independently with separate staff and leadership. World of Good.org is a 501(c)3 organization advocating better working conditions for the world's poorest.World of Good, the for-profit company, relies on venture capitalists and quick growth to meet consumer demands. Instead of selling a few items at their local markets, artisans find access to a huge marketplace. World of Good is based on the idea of a social business and promotes social change rather than a simple profit.
"World of Good" Partners With Major Retail Stores
World of Good partners with mainstream retail stores to sell creatively crafted gifts, jewelry and small housewares. The line can be found in more than 1,200 retail locations across the U.S. The product origin is clearly labeled. Inside the tag of each individual "World of Good - item" consumers can read the unique story of exactly how they are making a difference in someone's life. A pair of hand-crafted silver earrings are made by the Karen hilltribe people in the remote mountains of Thailand. The Karen people have been known for centuries for their beautiful handwoven clothing and exquisite silver jewelry. By purchasing the jewelry consumers help to provide an income and give women the ability to work at home versus commuting to large factories.
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